What does a white paper means
If you think a term should be updated or added to the TechTerms dictionary, please email TechTerms! Papwr Is a Whitepaper? Anyone can call anything a whitepaper -- this doesn't mean you should, though. In relation to B2B marketing, there are three main types of white papers: While white papers are useful marketing tools, they differ from other marketing materials such as brochures.
Share What is a 'White Paper' A white paper is an informational document issued by a company to promote or highlight the features of a solution, product or service. White papers are sales and marketing documents used to entice or persuade potential customers to learn more about or purchase a particular product, service, technology or methodology.
White papers are designed to be used as a marketing tool before a sale, and not as a user manual or other technical document developed to provide support to the user after making a purchase. BREAKING DOWN 'White Paper' The purpose of a white paper is to promote a certain product, service, technology or methodology, and to influence current and prospective customers' decisions.
Many white papers are designed for B2B business to business marketing purposes, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. The white paper is used to inform and persuade doees other company that a certain offering such as a product or technology is superior for solving a particular business problem or addressing a certain challenge.
In relation to B2B marketing, there are three main types of white papers: While white papers are useful marketing tools, they differ from other marketing materials such as brochures. Where brochures and other materials might be flashy and include obvious sales pitches, a white paper is intended to provide persuasive and factual evidence that a particular what does a white paper means is a what does a white paper means method of approaching or solving papwr problem ahite challenge.
So, if whitepapers are so boring, why do marketers create them? You can imagine this makes them kind of boring in comparison -- truthfully, most people don't actually want emans read whitepapers, but they do it anyway because they tend to be particularly detailed and informative, authoritative, and written by industry experts. Start Download You forgot to what does a white paper means an Email Address. This type of white paper is best used to supplement a product launch, argue a business case, or support a technical evaluation at the bottom of the sales funnel.
In general, white papers are at least 2, words in length and are written in a more academic and less flashy style than other marketing materials. White papers are also used for government purposes as a method of presenting government policies and legislation, and gauging public reaction.