Sample of a white paper reports


This page is brought to you by the OWL at Purdue https: When printing this page, you must include the entire legal notice at bottom. Purpose and Audience Summary: A white paper is a certain type of report that is distinctive in terms of purpose, audience, and organization. This resource will explain these issues and provide some other tips to enhance white paper content. Sachiko Sakamuro, Karl Stolley, Charlotte Hyde Last Edited: Originally, the term white paper was used as shorthand to refer to an official government report, indicating that the document is authoritative and informative in nature.

Writers typically use this genre when they argue a specific position or propose a solution to a problem, addressing the audience outside of their organization. Today, white papers have become popular marketing tools for corporations especially on the Internet since many potential customers search for information on the Web.

Sample of a white paper reports

Corporations use white papers to sell information or new products as solutions that would serve their customers' needs. The Purpose of a White Paper Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers. What Kind of Problems Do Readers Want to Solve?

Providing a map or structure in the introduction will help your audience follow your thought process and understand how the white paper is organized to achieve its objectives. This entails asking the following questions: Why should I read this white paper? The wbite is essentially the next level down from the abstract. Map out sections and subsections. Start writing hypothetical headlines that could work for a blog post.

The audience for a white paper can be the general public or multiple companies that seek solutions to their problems or needs. Typically, you will not know your audience personally, unlike when you write a recommendation report for your client. And yet, in order to click your audience, you need to focus on their needs.

Sample white of a paper reports application should

If you can address the problems that your readers want to solve, they will read your white paper for a solution. Otherwise, your white paper may not be read.

It is important to emphasize your readers' interests rather than your interests, as shown in the example below: This white paper introduces ABC company's new freight service. This white paper discusses how to choose a freight service company that best fits your needs.


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