Sample of a white paper document bags

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A typical white paper might list ways to meet a client's marketing needs, suggest the use of a certain product for a technical process, or identify ways to tackle municipal problems. To write a successful white paper, you must know your audience, state your problem clearly, and make a convincing and engaging argument of how to solve it. Steps Engaging Your Audience 1 Determine your audience. However, you should identify as many factors as possible, such as professional needs, educational backgrounds, and job title s. These aspects will determine how to form your argument.

Mold your proposal to be relatable to your audience based on these factors. This will establish how simple or complex your paper should be. For a general audience, however, keep the paper as jargon-free as possible. If you must include specific terminology, use it sparingly and explain it. Make it attention-grabbing but not over-the-top. Mention or allude to your problem. Tailor the language to a general audience.

Sample of a white paper document bags

Some good examples include: A White Paper 4 Get right to the point. Assume your reader has a very busy life. Explain exactly what your white paper is about without adding unnecessary padding. Make your first couple sample of a white paper document bags sentences engaging enough to grab their attention. Acknowledge your audience link how you intend them to use the paper. For example, if you were writing on student debt, you might say: Combined with the dismal job market new graduates face, their debt threatens to become the next economy-crashing bubble.

The abstract or executive summary — You may be tempted to put your conclusion at the end, but a white paper needs to grab the reader immediately. Conclude with the most important point that you want the reader to remember. Sometimes customers read only the introductory part and the conclusion, so better provide material that gives them a reason to keep on reading. This helps to make your argument credible in the mind of you reader. Problem Definition — Don't start selling yet. Do you see weeks of revisions, meetings, redline and passive aggressive comments down the side of your document?

Creditors and a number of economists have argued A, B, and C. However, these arguments do not address X, Y, and Z. Detail possible solutions you have rejected and why you rejected them.

Explain why your audience should accept your proposed solution. For example, you solution to the student debt bubble could be: This white paper will argue in favor of [your proposed solution] because it would [insert an objective reason here]. Part 2 Discussing sample of a white paper document bags Problem 1 Identify the problem. Focus on the challenges that you propose to solve.

This should be something you can phrase in a few words.

Have a topic people will want to read. If you must include specific terminology, use it sparingly and explain it. Elaborating such a paper is not supposed to be overwhelming nor cause burnout effects, and given that you keep your focus, then you'll have the best out of it. Customers respond better to informative write-ups than they do to blatant ads. I just made that figure up. Others place them in an appendix at the end.

This helps to make your argument credible in the mind of you reader. Describe the problem you identified in greater depth. Give details as to how you concluded this is a problem.

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Use clear, precise terms. Your analysis should last no more than a paragraph.

  • Substantiate your message by including content from subject experts by getting quotes directly from them or curating their content.
  • Cite third-party sources analyst research or industry reports whenever is possible.
  • You can use a color that reflects your corporate structure, or something more vibrant.

Historical overviews help to explain how the problem in question became a problem. Go here possible, you could also discuss how your problem was once a solution.


Sample of a white paper document bags

Use specific figures, dates, and names to explain this progression. However, we now know that HFCs are actually dangerous greenhouse gases. Include charts, graphs, or diagrams to help to back up your white paper's argument. They can also win an audience's attention. Some white papers integrate visual aids into the text. Others place them in an appendix at the end. Ask your employer which method they prefer. Analyze the data and figures you present. Detail how you arrived at your conclusions.


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You should aim to produce findings that can be reproduced through the analysis you conducted. Adopt a step-by-step approach that clarifies exactly how you intend your idea to be implemented.

  • Provide additional detail to that included in the abstract, but avoid going into too much detail.
  • They have the opportunity to see what the service is for.
  • If you give solutions first, the audience is prone to turn away from the very beginning.

Divide your content into digestible parts, such as bulleted lists or individual paragraphs with their own bold headings. This will help your audience to read and understand your argument.

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Focus instead on what to expect in a solution. Use source evidence, such as trade journals, government publications, and the data and figures in your research, to explain why your solution is the best course of action to take.

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Weigh your argument against other proposed solutions. Acknowledge the usefulness of opposing solutions while emphasizing why they fall short of solving the problem.

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Include a click of the problem at hand. Briefly recap your solution. Re-emphasize the result you hope to see. If you choose to slip in a plug for your product or company, keep it relevant and subtle.

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