Definition of a white paper report sample
This page is brought to you by the OWL at Purdue https: When printing this page, you must include the entire legal notice at bottom. Purpose and Audience Summary: A white paper is a certain type of report that is distinctive in terms of purpose, audience, and organization.
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This resource will explain these issues and provide some other tips to enhance white paper content. Sachiko Sakamuro, Karl Stolley, Charlotte Hyde Last Edited: Originally, the term white paper was used as shorthand to refer to an official government report, indicating that the document is authoritative and informative in nature.
Writers typically use this genre when they argue a specific position or propose a solution to a problem, addressing the audience outside of their organization. Today, white papers link become popular marketing tools for corporations especially definition of a white paper report sample the Internet since many potential customers search for information on the Web.
Corporations use white papers to sell information or new products as solutions that would serve their customers' needs. The Purpose of a White Paper Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem.
When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers.
Keep reading to take a deep dive into each of these areas. Presents a set of tips, questions, or points about a certain business issue. Originally, the term white paper was used as shorthand to refer to z official government report, indicating that the document is authoritative and informative in nature. Consider search engine optimization as part of title creation. I help B2B firms tell their stories with white papers based on facts, not hype. Oh, the roads you will travel in trying to figure this one out. Re-emphasize the result you hope to see. Additional Resources Provide a list of available resources for your audience.
What Kind of Problems Do Readers Want to Solve? The audience for a white paper can be the general public or multiple companies that seek solutions to their problems or needs.
Typically, you will not know your audience personally, unlike when you write a recommendation report for your client. And yet, in order to persuade your audience, you need to focus on their needs.
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If you can address the problems that your readers want to solve, they will read your white paper for a solution. Otherwise, your white paper may not be read.
It is important to emphasize your readers' interests rather than your interests, as shown in the example below: This white paper introduces ABC company's new freight service. This white check this out discusses how to choose a freight service company that best fits your needs.
Oh, the whitte you will travel in trying to figure this one click. However, you should identify as many factors as possible, such as professional needs, educational backgrounds, and job title s. Describes the technical or business benefits of a certain vendor's offering, either a product, service, or methodology. Keep it short, simple and to the point. Ensure your white paper has been run through several editors for quality control.