Definition of a white paper report
This page is brought to you by the Check this out at Purdue https: When printing this page, you must include the entire legal notice at bottom. Purpose and Audience Summary: A white paper is a certain type of report that is distinctive in terms of purpose, audience, and organization.
This resource will explain these issues and provide some other tips to enhance white paper content. Sachiko Sakamuro, Karl Stolley, Charlotte Hyde Last Edited: Originally, the term white paper was used as shorthand to refer to an official government report, indicating that the document is authoritative and informative in nature. Writers typically use this genre when they argue a specific position or propose a solution to a problem, addressing the audience outside of their organization.
- In general, white papers are at least 2, words in length and are written in a more academic and less flashy style than other marketing materials.
- Without some boundaries on what is and what isn't a whitepaper, we risk confusing our audience and losing credibility.
- Chances are, it won't.
Today, white papers have become popular marketing tools for corporations especially on the Internet since many potential customers search for information on the Web. Corporations use white papers to sell information or new products as solutions that would serve their customers' needs. The Purpose of a White Paper Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem.
White papers are considered to be as a form of content marketing or inbound marketing ; in other words, sponsored content available on the web with whire without registration, intended to raise the visibility of the sponsor in search engine results and thus build web traffic. Where brochures and other materials might be flashy and include obvious sales pitches, a white paper is intended to provide definition of a white paper report and factual evidence that a particular offering is a superior method laper approaching or solving a problem or challenge. Examples of governmental white papers include White Paper on Full EmploymentWhite Paper ofand the Defence White Paper. Well, they're a great resource for your prospects and sales team, and they help you build credibility and trust with your readers. When printing this page, you must include the entire legal notice at bottom. Imagine you work for a company that sells kitchen cleaning equipment to restaurants and you write a whitepaper about the maintenance and inspection of commercial kitchens.
When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers. What Kind of Problems Do Readers Want to Solve?
The audience for a white paper can be the general public or multiple companies that seek solutions to their problems or needs. Typically, you will not know your audience personally, unlike when you write a recommendation report for your client. And yet, in order to persuade your audience, you need to focus on their needs.
If you can address the problems that your readers want to solve, they will read your white paper for a solution. Otherwise, your white paper may not be read.
There are no legal limits on what a company can say in a white paper. Whereas writing blog posts and ebooks can take anywhere between a few hours and a few weeks, a good whitepaper can take between a few weeks and a few months to write and polish. The goal of a whitepaper is to inform and persuade based on facts and evidence, not tell the world why your product is the best and they need to buy it now. Today, many less technical people are involved in big buying decisions. This was last updated in September Continue Reading About white paper.
It is important to emphasize your readers' interests rather than your interests, as shown in the example below: This white paper introduces ABC company's new freight service. This white paper discusses how to choose a freight service company that best fits your needs.