Definition of a white paper document
They may also present research findings, list a set of questions or tips about a certain business issue, or highlight a particular product or service from a vendor. The abstract or executive summary — You may be tempted to put your conclusion at the defijition, but a white paper needs to grab the reader immediately. What Are the Industry Standards? This type is best used to get attention with new or provocative views, or cast aspersions on competitors. Publishing a white paper tests public opinion on controversial policy issues and helps the government gauge its probable impact.
In government[ edit ] Definition of a white paper document term white paper originated with the British government, and many point to the Churchill White Paper of as the earliest well-known example under this name. They can also serve as educational techniques.
- This white paper discusses how to choose a freight service company that best fits your needs.
- There is usually a title page, table of contents, short executive summary optional but helpful , introduction, several pages educating the reader about the problem, several pages hypothesizing a solution, several pages offering an example of a company that used that solution to achieve results, and a conclusion.
- Marketers create whitepapers to educate their audience about a particular issue or explain and promote a particular methodology.
Publishing a white paper tests sefinition opinion on controversial policy issues and helps the government gauge its probable impact. Also known as consultation documents, green papers may merely propose a strategy to implement in the details of other legislation, or they may set out proposals on which the government wishes to obtain public views and opinion.
Examples of governmental white papers include White Paper on Full EmploymentWhite Paper ofand the Defence White Paper. In business-to-business marketing[ edit ] Since the early s, the term "white paper" has been applied to documents used as marketing or sales tools in business. These white papers are long-form content designed to promote the products or services from a specific company.
As a click the following article tool, these papers use selected facts and logical arguments to build documeny case favorable to the company sponsoring the document. B2B white papers are often used to generate sales leads, establish thought leadershipmake a business case, or inform and persuade prospective customers, channel partners, journalists, analysts, or investors.
White papers are considered to be as a form of content marketing or inbound marketing ; in other words, sponsored content available on the web with or without registration, intended to raise the visibility of the sponsor in search engine results and thus build web traffic.
The audience for a white paper can be the general public or multiple companies that seek solutions to their problems or needs. Purpose and Audience Summary: This white paper discusses how to choose definiition freight service company that best fits your needs. While white papers are useful marketing tools, they differ from other marketing materials such as brochures.
Many B2B white papers argue that one particular technologyproduct or method is superior for solving a specific business problem. They may also present research dockment, list a set of questions or tips about a certain business issue, or highlight a particular product or service from a vendor.
In general, white papers are at least 2, words kf length and are written in a more academic and less flashy style than other marketing materials. In business-to-business marketing[ edit ] Since the early s, the term "white paper" has been definition of a white paper document to documents used as marketing or sales tools in business. This type is best used to get attention with new or provocative views, or cast aspersions on competitors. Even in the business world, there are a variety of definitions -- some more product-centric than others. Several versions of Webster's indicate that the term arose within the past few decades in England to distinguish short government reports from longer, more detailed ones that were bound in blue covers and referred to as "blue books" not to be confused with the blue books used when taking college exams.
Describes the technical or business benefits of a certain vendor's offering, either a product, service, or methodology. This type of white paper is best used to xocument a product launch, argue a business case, or support a technical evaluation at the bottom of the sales funnel.
Presents a set of tips, questions, or points about a certain business issue.
This type is best used to get attention with new or provocative views, or cast aspersions on competitors. Recommends a new, improved solution to a nagging business problem. This type is best used to generate leads at the top of the sales funnel, build mind shareor inform and persuade stakeholders.
- Today, white papers have become popular marketing tools for corporations especially on the Internet since many potential customers search for information on the Web.
- In relation to B2B marketing, there are three main types of white papers:
- This is the heart of your white paper and you'll probably want to use case studies or customer testimonials to support your arguments.